Our Staff

Ginny Cardona

Ginny Cardona

Hearing Instrument Specalist

Ginny is our Hearing Instrument Specialist, CAOHC certified and has over 24 years of experience in the hearing aid industry. She has dedicated her career into changing people’s lives through better hearing. She grew up in Fort Stockton, graduated in 1991 and moved to San Angelo to pursue a career in the medical field. In her spare time, she enjoys reading (Janet Evanovich) novels, works part time at Westlake Hardware once a month and traveling, but most of all she enjoys spending time with her family and friends along with her fur babies Max and Zorro.

Sara Esquivel

Sara Esquivel

Audio Tech

Previously I worked as a toddler teacher for eight years and decided to specialize in children with special needs so I became a Registered Behavioral Technician and delivered ABA therapy to children with autism for four years. I have three children of my own. Two teenage boys and a two year old daughter. I am a San Angelo native so serving my community is important to me. I strive to live a life that my children can be proud of and that includes working in fields that require compassion, dedication and commitment.

Working with special needs children was rewarding and making the career change to the Hearing Aid industry has proven to be just as rewarding. I get to see the daily smiles and happy tears when we are able to restore hearing lives.

My hobbies include, cooking and chasing after my toddler.

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Customer Reviews

This was my first time visiting New Sound . I found them very professional and friendly. They did a complete hearing test and reviewed the results with me, i was given options on pricing in coordination with my insurance provider. I was impressed and have an appointment to return for...

sharon mcclain, on Google

The staff is wonderful and they took care of my issues with my hearing aids being new to wearing them they have helped me so much in getting use to them.

Rosa Hernandez, on Google

Very friendly, efficient, knowledgeable and accommodating.

Donna Hill, on Google

Kathyleen Williams, on Google

The young lady who assisted me is always a pleasure to be arouund. She is always very helpful and knowledgeable.

Elia Luther, on Google

Friendly, courteous, and professional. Really enjoy all my visits.

Wanda Reyes, on Google

They asked questions they answer as best as they can they just need more advanced equipment

Armando Ramon, on Google

Very helpful, great people, great service.

Terry Harris, on Google

Tp Kirktp, on Google

Everyone is so nice and always helpful

Trudy Craig, on Google

All staff is professional and it was a pleasure being instructed by Mrs. Nelson.

Daniel Bales, on Google

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