Our Staff

Ginny Cardona

Ginny Cardona

Hearing Instrument Specalist

Ginny is our Hearing Instrument Specialist, CAOHC certified and has over 24 years of experience in the hearing aid industry. She has dedicated her career into changing people’s lives through better hearing. She grew up in Fort Stockton, graduated in 1991 and moved to San Angelo to pursue a career in the medical field. In her spare time, she enjoys reading (Janet Evanovich) novels, works part time at Westlake Hardware once a month and traveling, but most of all she enjoys spending time with her family and friends along with her fur babies Max and Zorro.

Sara Esquivel

Sara Esquivel

Audio Tech

Previously I worked as a toddler teacher for eight years and decided to specialize in children with special needs so I became a Registered Behavioral Technician and delivered ABA therapy to children with autism for four years. I have three children of my own. Two teenage boys and a two year old daughter. I am a San Angelo native so serving my community is important to me. I strive to live a life that my children can be proud of and that includes working in fields that require compassion, dedication and commitment.

Working with special needs children was rewarding and making the career change to the Hearing Aid industry has proven to be just as rewarding. I get to see the daily smiles and happy tears when we are able to restore hearing lives.

My hobbies include, cooking and chasing after my toddler.

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Customer Reviews

They were AWESOME!! Very professional and wonderful to work with you in order to get you the BEST hearing aid for you! I would recommend them to anyone who isn't hearing how they should be! Great job ladies!!

Kathy Herron, on Google
Kimantha Madden, on Google

I needed a few adjustments, didn't have an appointment but she was able to do it for me.. terrific people, so nice and friendly and make you feel special

Loretta Tate, on Google

The service from the professionals is the best. I like seeing my ear drum but most of all I appreciate as I age having my ears check so I know how my hearing is progressing. The outstanding hearing test I get every year helps me know if my hearing changes....

T G Fox, on Google
Olivia Castro, on Google

Ginny Cardona was very professional and knew what to do within 5 minutes. What Livingston didn't want to do, Ginny with New Sound did. They've got my business from now on.

Vicki Bermea, on Google

The staff were all courteous and professional! I liked how the hearing test went and was able to understand my results when they were presented! I didn’t buy new hearing aids because my out of pocket expense was more than I could afford.

Rance Rasmussen, on Google

Enjoyed my visit and information from Sara.

Edward Tharp, on Google

Service is great, shows concerns for customers and makes the experience better

James Grimes, on Google
Corina Newton, on Google

Great job! Very helpful and friendly

Jennifer Alvarado, on Google

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